Travel o Wik (Branding)
Some time back I was requested to do some branding work for Travel o’ Wiki. The catch was that they had a shoestring budget in terms of starting off their brand and required core collaterals — mostly a Logo, Mascot, Letterhead and Business Card — for the launch of their website.
They also required specific colors for their brand — black and orange — although, I believed adding byzantium would enhance the brand.
Considering this was my first major branding project, I did my best to create the necessary collaterals, including the mascot in several poses and various uses.