Some time back I was request­ed to do some brand­ing work for Travel o’ Wiki. The catch was that they had a shoe­string bud­get in terms of start­ing off their brand and required core col­lat­er­als — most­ly a Logo, Mascot, Letterhead and Business Card — for the launch of their web­site.

They also required spe­cif­ic col­ors for their brand — black and orange — although, I believed adding byzan­tium would enhance the brand.

Considering this was my first major brand­ing project, I did my best to cre­ate the nec­es­sary col­lat­er­als, includ­ing the mas­cot in sev­er­al pos­es and var­i­ous uses.